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RedeemSG is a voucher system that helps government agencies easily create, issue, and track the redemption of vouchers. It also bridges merchants and residents for effortless acceptance and spending of Government-issued vouchers.

SINCE 2020

Active
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Product Overview

Team Members

9

1⅓PM

2⅓Engineer

1Design

1Ops

⅓Policy

⅓Others

charmaine-avatarsushil-avatarfabian-avatarjason-avatarsean-avatartoby-avatargeraldine-avatarameliafong-avatarnicole-avatar

Cost Per Quarter

$1,090,841
Show breakdown

Growth

$178M

Amount spent (new redemptions) for the quarter

-56%
11.0M

Transactions for the quarter

-59%
$1.17B

Total amount spent to date

+18%
89.4M

Total transactions to date

+14%
53

Total voucher campaigns supported to date

+33%

Cost Effectiveness

$0.0061

Cost per redemption

+228%

Satisfaction

3.1/5

User satisfaction score

-3%
4.2/5

Merchant (Android) App Store rating

+2%
4.3/5

Merchant (iOS) App Store rating

0%

Key Highlights

Q2 2024 Apr - Jun

  • Launched CDC Vouchers in June 2024 achieving a 75.5% claim rate with more than $31M spent by the end of June
  • Launched NEA CFHP Vouchers achieving a 63.3% claim rate by with more than $26M spent by the end of June
  • Transitioned all SMSes to be sent from gov.sg sender ID to facilitate easier identification of authentic government text messages
  • Implemented an automated UAT checker to be able to onboard more merchants to be able to accept vouchers using their POS system. This reduced manual checking efforts by 50%.
  • Allow campaign organisers to now download reports within a date range instead of single date, reducing time to do financial reconciliation.
  • Introduced a blacklist checker on the admin portal to reduce invalid claims

Q1 2024 Jan - Mar

  • Launched CDC Vouchers 2024, achieving 95% claims and more than S$255M spent within the first month
  • Launched RedeemSG Rewards for IRAS IRRC and SMU ROSA
  • Integrated with OCBC to provide agencies with more options for their payouts
  • Supported changes required for upcoming NEA and PUB CFHP launch such as handling different eligibility conditions

Q4 2023 Oct - Dec

  • Launched Temasek Polytechnic Campus Care Vouchers for students to support in-campus meal expenses
  • Piloted digital vouchers for HPB Spectacle Fund as part of the National Myopia Prevention Programme
  • Added a statistics page on admin portal for government agencies to view how their voucher campaign is going
  • Allowed email whitelisting for admin portal for whitelisted ‘non gov.sg’ email domains to access
  • Introduced a back-up email service to handle OTP sending if original email service went down

Q3 2023 Jul-Sep

  • Launched 6 Our Tampines Hub voucher campaigns
  • Featured on Singapore Design Week as the only digital product
  • Introduced a feature which allows campaign organisers to create vouchers in bulk
  • Allowed campaign organisers to download user permissions report

Q2 2023 Apr-Jun

  • Launched digital vouchers for Nee Soon GRC and their residents
  • Introduced NRIC whitelisting, a new mode of setting eligibility for campaign organisers
  • Enabled campaign organisers to input their own Twilio credentials on the admin portal
  • Supported multiple bank credentials for voucher campaigns

Q1 2023 Jan-Mar

  • Launched CDC Vouchers 2023, where more than 1 million households claimed their vouchers in 3 weeks
  • Introduced new voucher design where voucher spend can be equally divided between heartland merchants and hawkers, and supermarkets
  • Onboarded 1 additional major supermarket chain

Q4 2022 Oct-Dec

  • Integrated with 5 major supermarket chains’ POS to allow voucher redemption via Point-of-Sales terminal
  • Redesign digital and paper vouchers
  • Completed annual VAPT
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