RedeemSG is a voucher system that helps government agencies easily create, issue, and track the redemption of vouchers. It also bridges merchants and residents for effortless acceptance and spending of Government-issued vouchers.
SINCE 2020
Active
We're actively working on and improving this product. Stay tuned for exciting new features!
Product Overview
Team Members
12
1PM
3⅔Engineer
1⅓Design
3⅔Ops
Cost Per Quarter
$1,153,586
Show breakdown
$431,074
Salary
$122,852
Infrastructure
$387,005
Corporate Overhead
$165,853
Equipment, Software & Office
$46,802
Others
Growth
$185M
Amount spent (new redemptions) for the quarter
-42%
9.94M
Transactions for the quarter
-55%
$1.68B
Total amount spent to date
+12%
121M
Total transactions to date
+9%
74
Total voucher campaigns supported to date
+17%
17
Total unique voucher campaigns supported to date
+6%
Cost Effectiveness
$0.0062
Cost per redemption
+128%
Satisfaction
3.1/5
User satisfaction score
0%
4.2/5
Merchant (Android) App Store rating
0%
4.2/5
Merchant (iOS) App Store rating
0%
Key Highlights
Q4 2024 Oct - Dec
Launched CDC Walking Trails voucher incentivisation pilot where residents can earn digital vouchers as rewards when they complete designated walking trails, leveraging RedeemSG’s new voucher creation API for automated voucher distribution
Introduced Admin Portal Self-Service, enabling government agencies to independently set up and launch their voucher campaigns with minimal RedeemSG team intervention. This streamlined the processes for 2 active campaign organisers, reducing delays and speeding up the campaign creation process
Deployed RedeemSG Developer Portal for merchant onboarding, providing a sandbox environment for merchants to test and validate their POS integration testing with RedeemSG before going live, resulting in a 15% reduction in onboarding times
Implemented voucher void feature for campaign organisers to remove erroneously issued or unused vouchers from circulation, improving campaign management with $81,920 of vouchers successfully removed
Q3 2024 Jul - Sep
Launched digital vouchers for Marine Parade GRC and its residents
Implemented a create voucher API to allow campaign organisers to integrate voucher creation and distribution activities directly within their apps
Onboarded over 30 retailers via POS integration for the NEA CFHP Vouchers, reducing the onboarding timeframe by 33.3%. This enables quicker onboarding and allows more merchants to be onboarded concurrently
Q2 2024 Apr - Jun
Launched CDC Vouchers in June 2024 achieving a 75.5% claim rate with more than $31M spent by the end of June
Launched NEA CFHP Vouchers achieving a 63.3% claim rate by with more than $26M spent by the end of June
Transitioned all SMSes to be sent from gov.sg sender ID to facilitate easier identification of authentic government text messages
Implemented an automated UAT checker to be able to onboard more merchants to be able to accept vouchers using their POS system. This reduced manual checking efforts by 50%.
Allow campaign organisers to now download reports within a date range instead of single date, reducing time to do financial reconciliation.
Introduced a blacklist checker on the admin portal to reduce invalid claims
Q1 2024 Jan - Mar
Launched CDC Vouchers 2024, achieving 95% claims and more than S$255M spent within the first month