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ActiveSG allows users to book sports facilities, join fitness programs, and access gym and swimming facilities. Our vision is to create a healthier Singapore by making sports a part of everyday life through accessible, available and affordable options.

SINCE 2023

Active
Product screenshot

Product Overview

Team Members

13

5⅓Engineer

2⅔Design

2Ops

1⅓Policy

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Cost Per Quarter

$906,105
Show breakdown

Usage Numbers

480K

Bookings

+696%
53,580

Programme signups

1.00M

Passes bought

337K

Number of active users

+2862%
2.08M

Number of hours spent exercising through ActiveSG

+3334%

Cost Effectiveness

$0.44

Cost per hour of exercise

-96%

Overall Satisfaction (CSAT)

86.58%

Facility Booking

+4%
95.74%

Programme Signup

76.28%

Passes

38.94%

Facility Balloting

-11%

Initiative level metrics (Usage comparison from Sep 2024 vs Sep 2023)

1% increase

Facility Bookings (total count of 139k+)

1% increase

Programme Bookings (total count of 20k+)

-9%

Single-Entry Pass Usage (total count of 600k+)

2% increase

Monthly Active Users (total count of 238k+)

Key Highlights

Q3 2024 Jul-Sep

  • Introduced passes and programmes modules
  • Enhancements to programmes search and filter experience
  • Started passes QR scanning trials in Sengkang and Our Tampines Hub (OTH)
  • Reduced steps taken for parents to link children’s accounts
  • Added support to allow over-the-counter purchase of passes
  • Added gym capacity tracking
  • Improved home page overview
  • Peak demand indicator for ballot slots
  • Data migration for ActiveSG credits from old application
  • Load test and performance improvements for passes and programmes launches
  • Misc improvements to UI/UX on app flows to enhance app experience

Q2 2024 Apr-Jun

  • Introduced quality of life features to improve user experience
    • peak demand indicator
    • Conflict detection jobs to prevent double-booking issues
  • Delivered engineering and scaling improvements to improve stability and performance
    • Parallelising ballots jobs
    • Improved observability and error-handling with bullboard and easy retries
    • Performed zero downtime database upgrades
    • Optimised queries, indexes, and bottlenecks from performance/load tests
  • Performed zero downtime credit migrations
  • Improved bot detection and rate-limits to prevent misuse of system
  • Built admin user imitation to accelerate user acceptance tests

Q1 2024 Jan-Apr

  • Facility booking live on production
  • Added support for facility closure and reversal
  • Programme booking introduced (only live in production in June 2024)
  • Handling of supplementary accounts introduced so parents can associate child accounts
  • Accounting reports (Ad hoc bank transactions, account journals, detailed accounting entries report) introduced
  • Corporate booking features introduced: bulk booking, cancellation, corporate booking history
  • Differentiated pricing between SG/PR and other membership types
  • Added email notifications for bookings
  • Training and ops support for internal workflows across corporate booking, programs and centre ops teams
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