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DistributeSG

distribute.gov.sg/

DistributeSG is a system for Singapore Government agencies to monitor and manage item distribution, with a Mobile/Web Application for tracking and an Admin Portal for campaign setup and management.

Since 2023

Active

Product Overview

Team Members

⅓PM

⅔Engineer

⅓Design

⅔Ops

Cost Per Quarter

$238,692

Show breakdown

$82,362

Salary

$13,157

Infrastructure

$91,795

Corporate Overhead

$40,186

Equipment, Software & Office

$11,192

Others

Usage

2.63M

Total items distributed

+3%

279

Total campaigns enabled

+39%

50,097

Items distributed for the quarter

+72%

Campaigns enabled for the quarter

+32%

Cost Effectiveness

$4.76

Cost per distribution

+33%

Satisfaction

4.64/5

Agency satisfaction rating

-4%

99.98%

Uptime

Key Highlights

Q1 2025 Jan-Mar

Completed feature exploration with campaign admins for maintenance
- We will develop signature acceptance (Key Use case: Govt campaigns that are distributing money and vouchers)
- We will support versioning of allocation data after campaign goes lives (Key Usecase: Long running campaigns with beneficiaries being added across campaign lifetime)
Completed API integration with ST Logistics for vending machine distribution
Gathering user satisfaction feedback from app and admin users to understand existing/new pain points that we can solve before we put the product to maintenance.

Q4 2024 Oct-Dec

Focused on optimising system reliability and uptime
Enhanced propagation efforts via sharings with LTA, SPS, Navy, NAC, and PUB
Figured out what maintenance looks like for the product and aligned on feature completeness
59 new campaigns onboarded in this quarter and some notable campaigns that we are supporting:
- Multiple Edusave Bursary campaigns across constituencies for Primary/Secondary/Tertiary students
- Festive celebrations hamper/grocery campaigns across multiple community centres

Q3 2024 Jul-Sep

Shipped statistics feature on admin dashboard to provide admins with real time data of their campaign progress
Improved csv bulk upload flow for campaign creation based on user feedback
Improved our guide at guide.distribute.gov.sg to allow campaign admins to self-service when managing a distribution campaign
Increased observability and monitoring by implementing interval synthetic tests and enhanced frontend and backend monitoring via Datadog
Underwent penetration testing (VAPT) to identify vulnerabilities not commonly known and took proactive measures to secure our system
Onboarded 2 new agencies due to Unique String identifier: ICA and SPF
- Total number of unique string campaigns: 30 campaigns
- Total number of items distributed to individuals identified by unique string: 3324 items
71 new campaigns onboarded in this quarter and some notable campaigns that we are supporting:
- ICA uniform distribution for HQ work units
- PA’s tie up with NTUC for the Food Rescue Program facilitated at islandwide CCs and COs
- PA’s Fur-ever Friends Fiesta 2024, our first ever pet related campaign

Q2 2024 Apr-Jun

Launched Walk-in campaign mode that does not require allocations
Launched Distribute API which allows vending machine vendors to integrate with our backend to distribute items
Revamped the admin dashboArd to improve user experience and enhanced campaign creation flows
43 new campaigns onboarded in this quarter and some notable campaigns that we are supporting:
- PA Haze Preparedness Campaign, together with MSE and MOH for more 1.8M beneficiaries
- Islandwide door-to-door fresh food produce distribution campaign with KidSTART for more than 2000 beneficiaries
- NDP NE Show campaigns with MINDEF
- IT tools distributon with KidSTART (first high value item campaign)

Q1 2024 Jan-Mar

Launched Unique String identifier to support agencies that run campaigns based on identifiers such as membership IDs, student matriculation etc.
Launched Door-to-Door view for household campaigns after successful trial with Toa Payoh West CO
Launched Self-Service Admin Portal so that campaign organisers can create, manage and track distribution campaigns from end to end
14 new campaigns onboarded, with 9 of these campaigns created by campaign organisers themselves without any assistance from the product team
2 new agencies onboarded to DistributeSG - Tampines Central CO and Ngee Ann Polytechnic

Q4 2023 Oct-Dec

Launched Address identifier to support agencies that run household-based campaigns
Launched Text and Photo Upload remarks feature to cater for evidence-based distribution
Prototyped Door to Door Campaigns which allows distributors to access list-view on the app and improve manual workflow
7 new campaigns onboarded - Nanyang CO Christmas Festive Mart, Nanyang CO Scholarship Awards Ceremony, Boon Lay CO Bag to School, Woodgrove CO Ration Distributions in Oct and Dec, KidSTART Pororo Park, and Kidstart Maybank Supermarket Spree Campaigns
Successfully completed LKY Coin distribution campaign with 540K recipients collecting 2.48M coins (75% of allocated recipients collected their coins within the campaign period with the balance coins open to members of public for purchase from 4 Dec 2023)

Q3 2023 Jul-Sep

Conducted UAT and training sessions for over 2000 bank and CC staff
Piloted with PA grassroots entities such as Toa Payoh West for beta testing and rolled out app improvements
Launched the LKY Commemorative Coin distribution campaign with 760K out of 3M coins distributed within the first 3 weeks of a 3 month-long campaign

Q2 2023 Apr-Jun

Built and launched DistributeSG MVP
PA came onboard as pilot agency for the distribution of N95 masks using mobile app
MAS came onboard as pilot agency for the distribution of LKY Commemorative coins using web app

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